Posts Tagged ‘BMW’


The BMW Political Roundel Attachment Tag

April 1, 2010

* 01.04.2010

Soon Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way for customers to personalise their cars depending on their political leanings. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.

Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing”.

News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers’ wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users.

Further details on PRAT can be found by contacting 0800 561 0080 or emailing


Pedro de la Rosa to race for BMW Sauber F1 Team

January 19, 2010

Pedro de la Rosa is the BMW Sauber F1 Team’s second driver for the 2010 season. The 38-year-old Spaniard has 71 Grands Prix under his belt and worked with McLaren as a test and reserve driver for seven years. In December the Swiss team had already announced it had signed on Kamui Kobayashi (23, Japan).

“Pedro has spent many years working for a top team at the highest technical level,” pointed out Team Principal Peter Sauber, adding: “We as a team stand to gain from his experience, and the same goes for young Kamui. The combination of a seasoned racer and an up-and-coming young driver has repeatedly proved a very fruitful one. I don’t expect either of them to disappoint in 2010. Of course it is also crucial that we provide them with a decent car; I feel positive about our in-house progress on that front too. We were able to continue work on our 2010 car as scheduled throughout the recent period of uncertainty.”

Pedro de la Rosa: “I always firmly believed I would be given another chance as a team driver. Since the number of test drives were radically reduced, this was what I was working towards. I’m really excited about the season with Peter Sauber’s team, which has been a solid fixture in Formula One ever since 1993.”

Pedro de la Rosa was born in Barcelona (ES) on 24th February 1971. He has lived in Zurich (CH) for several years with his wife Maria Reyes and daughters Georgina, Olivia and Luna.

De la Rosa began karting at the relatively late age of 17, but was immediately discovered and sponsored by the Spanish Automobile Federation. A year later he had already progressed to a single-seater racing car and went on to win the Formula Fiat Uno. After successful stints in Formula Ford, Formula Renault and British Formula 3, 1997 saw him win the Japanese Formula 3000 and GT Championship.

In 1998 he made his debut as a Formula One test driver for the Jordan Team. He contested his first Grand Prix in Australia in 1999 for Arrows, taking his inferior car straight into the points with a sixth-placed finish. He remained with Arrows in 1999 and 2000, moving to Jaguar for the 2001 and 2002 seasons.

From 2003 through to 2009 he worked for McLaren-Mercedes as a reserve driver. Called upon to race for the team in nine Grands Prix, he capitalised on these opportunities. In 2005 he finished fifth in Bahrain and claimed the fastest race lap. 2006 saw him stepping into the breach again: in eight races he managed to pick up 19 World Championship points and took a podium place by finishing second in the 2006 Hungarian Grand Prix.


New management team for BMW Sauber F1 Team

January 8, 2010

Hinwil, 8th January 2010 – Following the purchase of the BMW Sauber F1 Team at the end of November and the return of the BMW employees to Munich, Peter Sauber can now present the company’s new management structure.

Sauber himself is the new President of the Board of Directors and will lead the Hinwil-based team as Team Principal at trackside. However, he will not take on any operational tasks in Hinwil.

The new Managing Director at the team’s headquarters is Monisha Kaltenborn (38), who had previously held the post of Head of Legal Affairs since 1998 and has been a member of the Board of Management since 2001. In her former capacity she also looked after relations with the world governing body the FIA, the rights holder FOM and the teams’ association FOTA. An Austrian national, Kaltenborn completed a law degree at the University of Vienna before graduating as a Master of Laws from the London School of Economics.

Alex Sauber (36) is now responsible for the team’s marketing activities. The son of team owner Peter Sauber has worked in Swiss professional football for the last two years with Neue Grasshopper Fussball AG, most recently as Commercial Director. After graduating with a law degree in Zurich, he worked for two years at a firm specialising in sports and media law. Between October 2006 and October 2007 he completed an MBA in Sport Management in Liverpool.

Technical Director Willy Rampf (56) is responsible for the engineering side of the team, while Urs Jampen (62) returns to the post of Finance Director after 18 months away. Jürg Flach (40) joins the Board of Management as Director Operations with overall responsibility for production. The mechanical engineering graduate has been at the company since 1999 and was previously responsible for project management.

“Formula One is constantly changing,” says Peter Sauber. “This division of responsibilities not only meets the demands of the sport, but also freshens things up within the company. I will keep myself informed on all important developments, but will leave operational matters to the management in Hinwil.”


Young Drivers test – day 2 – BMW

December 2, 2009

Day two – Wednesday

Weather conditions: dry in the morning, some light drizzle in the afternoon

Temperature Air: 13 – 19 °C, Track: 13 – 22 °C

Number of drivers participating: 12 from 9 teams

Fastest lap overall: Gary Paffett (McLaren Mercedes) 1:18.718 min

Circuit length: 4.428 km

Esteban Gutierrez (MX)

Chassis / engine: BMW Sauber F1.09-07 / BMW 86/9

Test kilometres today: 301 (68 laps)

Fastest lap: 1:20.190 min


To ensure a fair comparison, the BMW Sauber F1 Team today started with the same programme for Esteban Gutierrez as it did yesterday with Alexander Rossi. In the morning Esteban familiarized himself with the car and the track. After the lunch break the team made set-up changes for Esteban to evaluate. The focus was on mechanical set-up changes and the engineers were very happy with the feedback from the 18-year-old driver from Mexico. Due to some light drizzle the afternoon’s programme had to be adapted several times, but the track conditions never allowed intermediates or wet tyres to be run as it remained far too dry. The team also stuck to its rule not to send out one of the youngsters with an extra-low fuel load. Unfortunately Esteban had to stop an hour early because of a hydraulic leak.

Esteban Gutierrez said: “It was a very positive day for me. The main idea was to live that experience, to enjoy the day and to learn. This very high professional level means you have to be very calm and use your intelligence. Due to the hydraulic problem in the afternoon I was unable to make use of two more sets of fresh tyres, but on the other hand I had five sets, which of course is more than I ever had before on one day! I really thank the team for this much appreciated opportunity. I learned a lot for the day when I can hopefully jump into a Formula One car again. In the end, with the grip level getting higher, my neck was a bit stiff and it was good to evaluate my own physical condition. The extra training I did paid off.”

What comes next:

Thursday will be the third and final day of Formula One’s joint junior tests. After two youngsters from Formula BMW have been at the wheel of the BMW Sauber F1.09 for the third day, it is the turn of crowned Formula Renault 3.5 series champion Bertrand Baguette from Belgium. As a reward for his 2009 success (5 wins) he already had his first taste of Formula One on Tuesday in Jerez, where he was driving for the Renault F1 Team. Bertrand Baguette was born on 23 February 1986 in Verviers (BE).


BMW Sauber F1 Team – Young Driver Day – Day 1

December 1, 2009

Weather conditions: sunny and dry
Temperature Air: 4 – 19 °C, Track: 8 – 25 °C
Number of drivers participating: 12 from 9 teams
Fastest lap overall: Andy Soucek (Williams) 1:19.158 min
Circuit length: 4.428 km

Alexander Rossi (US)
Chassis / engine: BMW Sauber F1.09-07 / BMW 86/9
Test kilometres today: 363 (82 laps)
Fastest lap: 1:20.227 min


Alexander Rossi and the BMW Sauber F1 Team both enjoyed a smooth test day in Jerez with ideal track conditions. In the morning the 18-year-old from Nevada City, California (USA), focused on familiarising himself with the track and the car. After each stint the driver and engineers exchanged information and talked about their respective impressions. In the afternoon the team made several changes to the car’s set-up – both aero and mechanical – in order to give Alexander the opportunity to evaluate the changes and get a better feeling for the car. The team was very happy with Alexander’s feedback and how he coped physically with driving an Formula One car. Also the team decided not to send him out with an extra low fuel load.

Alexander Rossi said: “I very much enjoyed this day. It is impressive what the car does, how predictable and precise its reactions are, and how high the overall grip level is. But I have to admit I am also a little bit disappointed because being a racing driver you always want to be the fastest! I think in the afternoon we didn’t manage to find the perfect balance. Physically I have to say it was as demanding as I expected it would be. The power steering is a great help compared to GP2, but the g forces obviously are higher.”

What comes next: Tomorrow, Wednesday, it will be 18 year old Mexican Esteban Gutierrez who will be enjoying his first taste of driving a Formula One car.


BMW plays its part in the Young Driver Days at Jerez.

November 25, 2009

Alexander Rossi and Esteban Gutiérrez drive a BMW Sauber F1.09.

Munich/Hinwil, November 24th 2009. Despite pulling out of Formula One, BMW is staying true to its promise of giving two talented young Formula BMW drivers their first taste of an F1 car. Alexander Rossi and Esteban Gutiérrez will take part in the official Formula One test for young drivers at Jerez from 1st – 3rd December 2009.

“Depriving these junior drivers of the test we had promised them was not an option for us, even after the withdrawal of BMW from Formula One,” said BMW Motorsport Director Mario Theissen. “BMW remains committed to motor sport and is keen to continue making a contribution to well-structured talent development.”

Rossi, from Nevada City in California, earned his opportunity to test an F1 car by taking victory in the 2008 Formula BMW World Final in Mexico City. The 18-year-old qualified for the international showdown by winning the Formula BMW Americas series earlier that year.

The 2009 season saw Rossi finish fourth overall in the International Formula Master series and wrap up the rookies’ title in the process. Shortly before his 18th birthday – which he celebrated on 25th September 2009 – the American was able to familiarise himself with the Jerez circuit during a test in a GP2 car. He went on to make his GP2 Asia debut in Abu Dhabi during the final weekend of the Formula One season on 31stOctober/1st November, finishing fourth in race 1 and fifth in the sprint race.

As Rossi is keen to emphasise: “I take the opportunity to present myself as a driver at Formula One level very seriously and I’m very aware of the far-reaching potential it has. I feel very fortunate and my goals for the test are to put in a fantastic performance while fully absorbing the whole experience. There is a growing list of people that have helped me get where I am today. This is a team effort and I am very grateful for this support. A special thanks to BMW Motorsport Director Dr. Mario Theissen for making this test possible and having the confidence in me.”

Gutiérrez – another 18-year-old – also secured his place at the Formula One test on the back of strong performances in Formula BMW. Having swept to the 2008 Formula BMW Europe title in convincing fashion, the Mexican went into the World Final on home territory as favourite, eventually finishing third.

Gutiérrez was born in Monterrey, Nuevo Leon on 5th August 1991 and now lives in Paris. This year he finished ninth in the drivers’ standings in the Formula 3 Euro Series. A GP2 test at Jerez in October enabled him, like Rossi, to gain prior knowledge of the track in southern Spain. In early November he completed a two-day test in a GP2 car in Le Castellet, southern France.

The Mexican explains: “We have put all our efforts into the preparations for this great opportunity that will provide me with an insight into what the future may bring. The opportunity to drive a Formula One car is the fulfilment of part of my dreams. I feel very pleased and will use this experience to learn about and experience the professionalism of a Formula One team. This will help me to find the aspects where I need to work on myself more. This test is the achievement of many people who have given me support. It is also an honour for me to represent my home country Mexico. I will deliver my best.”

The three days of testing (for young drivers who have taken part in no more than two Formula One events) were written into the FIA rule-book for 2009. A large number of F1 teams are expected to travel to Jerez, not least because no other testing has been permitted since the start of the season and the ban remains in force until 31st December.